Accessibility: the new catalyst for retail innovation
“People never choose us as the focus group until the disability becomes associated with them”
- User who has been blind since birth
My Role
I conceived the project idea and led the team, partnering with a vision rehabilitation center to recruit real users, challenge assumptions, and apply design & engineering to address inequities in today’s shopping experience.
Project process (Feb - Apr 2022)
So how should we care?
Cases of blindness are projected to increase from 36 million to 115 million by 2025.
The Problem
To facilitate an inclusive, independent and enjoyable shopping experience for visually impaired shoppers for all.
The Problem
Motivation is shaped by environment. Yet for many people with disabilities, everyday services create barriers instead of opportunities, forcing them to adapt rather than belong. Inclusive design is an investment that drives both financial return and emotional impact. ABLE is a B2B agency that connects visually impaired shoppers with retailers, and accessibility is positioned as a driver of innovation, not an afterthought.
On-site testing
Root case of the issue:
People have blind spots and biases
People have different experiences
Deep empathy comes from personal experience.
ddda
Make it stand out.
Able
Take a minute to write an introduction that is short, sweet, and to the point.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
